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Best Car Ads The One Show Names Top 10 Auto Commercials Of P

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Whats your vorite auto commercial? Can you name your top ten?

The One Club, a non-profit that recognizes excellence in advertising, announced their list of the top ten car ads made in the the last 25 years (SEE VIDEOS BELOW) at Detroits North American international Auto Show on Tuesday. The organization sponsors the annual The One Show awards for the advertising industry. The winners of Tuesdays auto advertising competition were selected from a pool of over 60 award-winning entries by a jury of more than 70 top advertising creatives and journalists.

And yes, the city of Detroit makes a cameo in one of the selections.

Historically, some of the best work in advertising has been created for automotive clients,Yash Egami, Editor-in-Chief at The One Club said in a release. The storytelling and production values of these 10 commercials shows creativity at its finest. We`re honored to be a part of the Detroit Auto Show where we can showcase some of the most memorable ads from the past 25 years.

HuffPost compiled the top 10 finalists, plus a viewers choice winner voted on by over 7,000 online visitors on the website, into a slideshow for your viewing enjoyment. Take a look and read the captions, provided by The One Club.

Which auto ad is your all-time ve?

Saatchi &invented. We see Department of Motor Vehicles as a joyful place of friendly, smiling workers, as well as a baby that never requires a changethe premise being that good things, including the Camry, are always better when reinvented.

Earning top honors around the world, Snow Covered from Bozell Worldwide used unique software from Digital Domain to create the effect of a vehicle tunneling under snowy fields, with images composited onto a glacier background with computer generated snow. The director, Eric Saarinen, son of med architect Eero Saarinen, shot the glacier landscape by helicopter in Kluane National Park in the Yukon Territories, creating a vivid backdrop for the legendary ad.

This atmospheric spot for Volkswagen was originally supposed to feature the song Under the Milky Way, by the Australian band The Church. However, Lance Jensen and Shane Hutton, the writers, couldnt get Pink Moon by the cult folk artist Nick Drake, out of their heads. They moved forward with Drakes now classic song, which elevated the spot and won the commercial several awards. Arnold put the ad on the VW.com site with a link for people to buy Nick Drakes CD online. Sales of the album that year jumped from 6000 copies to for the singer, who died in 1974.

BMP DDB was given the task of persuading consumers that VWs werent as expensive as they thought. They approached the challenge with a and economical concept. They created Lamp Post featuring a workman cushioning a lamp post to protect pedestrians struck dumb by a poster advertising the VW Polos low price. The clever spot with a touch of Brit humor won praise from the industry and also increased VWs market share.

With a rip-roaring guitar riff from Van Halen and stunning visuals, Toys became an instant classic when it launched back in the 1990s.

This powerful spot celebrating Detroit and its automotive legacy features a defiant voiceover, challenging viewers with lines like What does a town thats been to hell and back know about the finer things in life? More than most...its the hottest fires that make the hardest steel The copy, credited to the Wieden team of Joe Staples, Mark Fitzloff, Kevin Jones, Greg Rutter and Dan Kroeger, with art direction by Jim Lasser, drives the spot, as well as its contrasting imagery of urban decay alongside great landmarks in Detroit, with help from hip-hop artist and producer Eminem.

Saturns Sheet Metal is one of the most imaginative car spots in Best Car Ads The One Show Names Top 10 Auto Commercials Of Past 25 Years At Detro,recent years, widely lauded for its originality. The ad portrays a number of auto-related scenariosa car backing out a driveway, bad traffic on a highway, children on a school bus--with no cars involved. Instead, we see hundreds of people moving slowly forward on an overpass, children filing behind a guy dressed a bus driver. At the end of the spot a voiceover drives home the underlying point: When we design our cars, we dont see sheet metal. We see the people who may one day drive them.

This juggernaut of a campaign enlisted David Finchers film-production company, Anonymous Content, to wrangle some of Hollywoods most powerful figures, including director Guy Ritchie and John Frankenheimer, actors Clive Owen, Madonna, Forrest Whittaker, and Mickey Rourketo create the five acclaimed short films.

This 2011 Super Bowl vorite enjoyed mass popularity, with over 55 million views online. The narrative is based on a story of humanity and parenthood, which clearly resonated with its millions of viewers.

Wieden+Kennedy sought to revitalize a brand that was lacking a strong identity, and ended up one of the most celebrated ads of all time. In a single take with no special effects, individual parts of the new Accord engage in a complex and visually arresting interaction.

Garrison Keillor sings and narrates in this memorable spot, which helped change peoples perception of diesel engines.

Whats your vorite auto commercial? Can you name your top ten? The One Club, a non-profit that recognizes excellence in advertising, announced their list of the top ten car ads made in the the la...

Whats your vorite auto commercial? Can you name your top ten? The One Club, a non-profit that recognizes excellence in advertising, announced their list of the top ten car ads made in the the la...

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